The best way to build a stronger business this summer is for you to build your own ecommerce website. This can help you brand your business better, and you can design a great looking store instead of having a cookie-cutter looking page on Amazon.
Building your own professional looking ecommerce website nowadays is a lot easier than before. Ecommerce platforms help you to set up your own storefront without you having to know how to code.
Finding new people to buy your product or service is an important part of the entire sales process. It may be tough for some people, but if your goal is to increase sales then you need to figure out which strategies to increase sales that will be effective for your target customer..
Many customers who began online shopping due to COVID-19 stay-at-home orders are turning into loyal online shoppers. With some fundamental strategy and marketing tactics, you can capture the benefits of this trend to increase your online sales and build loyalty to your company. time shopping on your site.
To help you prepare your retail store for this upcoming season, we’ve compiled a list of several ways you can keep your eCommerce business churning and increase sales with new marketing strategies, even during a summer scorcher.
The are a lot of out of the box ideas on our list.
Choose a few that work best for your business and dive in. Get ready to explore 12 growth ideas to increase your sales volume.
1. Give Your Website a Summer Spruce
First and foremost, before diving into new marketing campaigns, your first step should be taking care of the very first thing your shoppers see, your homepage! Giving your website a summer sprucing-up can really affect the way shoppers interact with your brand. Add a seasonal pop up that takes less time and effort than an entire website redesign, send out seasonal emails that include catchy and witty summer-related captions, limited-time promotions, or newsletters.
Try also updating products that are outdated, unclear, or too small, adding more descriptive or persuasive descriptions, and adding keywords when appropriate. These tweaks will provide a better user experience and boost sales.
In addition to adding that summer feel to your site, now’s a great time to make sure your site is responsive and looks and acts the way you want it to on all screens. Consider updating images and content in order to make it more relevant and reflect the latest inventory.
2. Provide a chat feature on your website
Since the COVID-19 pandemic began, more customers have started to rely on chat to communicate with businesses. If you don’t have a chat feature, add one to your website and monitor it throughout the day.
Since you can’t be tied to your computer 24 hours a day, include an autoresponder to let customers know when you will return. You can also use Virtual Agent Technology (VAT), which is a plug-in for your website that immediately answers common and basic questions for customers.
3. Diversify Your Products
Do you tend to focus only on one specific type of product? Now that shoppers are looking into summer items, consider branching out to include additional items related to your product. For example, if you sell winter boots exclusively, perhaps try bringing in a line of summer sandals, flip flops, or water clogs to help improve summer sales. Diversifying your offerings will help broaden your customer pool and give your products a longer sales reach.
4. Optimize for Mobile
Purchases from smartphones or tablets has increased exponentially in the past few years. It is essential for your website to have a responsive design so the content can adapt to every device. By doing so, clients can make purchases comfortably from any of these devices and not only from their computers. Summer months are typically slower because people tend to be outdoors more (considering we just spent almost an entire year and a half in multiple lockdowns as a result of the pandemic) and more time on their mobile phones. In fact, over the last 6 months, 79% of smartphone users have made a purchase online via their mobile device.
As temperatures increase, now’s the time to update your mobile experience for customers on the go. Make sure your store is user-friendly, easy to navigate and includes a simplified check-out process to avoid abandoned carts and encourage online sales. Furthermore, try offering special “mobile-only” deals via SMS or email to attract more mobile users.
5. Go Hard on Social Media
The slow summer season might just be the best time to boost your social media presence and connect with your customers. Engaging with your customers on social media allows you to cultivate relationships with your current customers and can also help bring in new ones.
Make sure you’re active and consistent throughout the summer with posts on exclusive deals, upcoming inventory, seasonal items, and giveaway contests.
6. Run a Facebook or Instagram Contest
One of the unique ways to increase sales is to run facebook and instagram contest. Social media is at the center of every brand’s marketing strategy. And giveaways are a key tool to increase and engage followers online.
Giveaways and contests are fun ways to engage with your followers, gain new followers and build brand awareness.
But knowing how to run them across your different social media platforms is the key to making them a success and ensuring you don’t break any rules on the different platforms.
Then, use specific hashtags with a CTA to give out a prize to the best captions or snapshots of them using your product. Contests and giveaways are also a great way to curate user-generated content, increasing your brand’s visibility.
7. Kick Off Mid-Season Sales
Why only go for one summer sale if you can launch a mid-season sale attractive even more shoppers back to your store? In case you have left over inventory that you’re eager to get rid of, use a mid-season sale to push those items and even offer free shipping and promotions on larger purchases to increase chances of higher sale values.
Remind your customers that summer is anything but over and that they still have the chance to grab their favorite items…for great prices.
8. Focus on Email Marketing Funnels
Email is a great way to connect with past and potential customers, and with the increased competition for inbox space, it’s vital to create funnels that are focused on converting.
Email marketing is a great strategies to increase sales this summer. By using an eCommerce platform that automatically collects email addresses, you can easily share sales, new products, and tips with your customers. You can also collect more email addresses by offering a subscription option to your blog or offering a discount code. Consider creating an email newsletter so your customers hear from you on a regular basis.
9. Build a Summer Shopping Guide
As the COVID-19 pandemic slowly subsides in many regions of the world, people are looking for some good summer content to read while under the sun, especially since the mood is at its as many lockdowns and strict social distancing measures have been lifted.
Enter content marketing. Create a summer shopping guide exclusively for your customers that features your best-selling summer products and which ones they should take on their trip to the beach, or even abroad. Promote your guide via an email marketing campaign, on social media and even create a specific section on your store’s homepage where shoppers could easily locate it.
10. Analyze Your Business
Analyzing your business is one of the strategies to increase sales this season. So why not take an overall look at your eCommerce business and see which areas need improving? Check the status of your site’s current content and start working on new blogs, how-to videos, newsletter and other helpful advice for shoppers that can increase your appeal and your SEO standings.
11. Register with Google Places
Google announced that their Local Business Center became “Google Places”, a tool to introduce businesses to the World Wide Web with valuable information on a uniform page with business bios, photos, hours of operation, and reviews. To business owners who haven’t used Google Places, the process can be a little confusing. Is this even necessary? In such a technologically lush culture, companies should take advantage of this tool that could increase their presence and popularity in a local area. Business owners should use this tool with regard to SEO to adjust their business listing, see trends and information on searchers of the business, and attract new customers with a simple internet search. With a submitted Google Place listing, a company can obtain additional local presence in the universal search results and provide additional links to drive prospective customers- no rocket scientists needed.
If your online shop also sells offline in a physical shop, you can register your address and contact information to be added to Google Places for free. Your first sale could come from traffic through this channel , just like before with the Yellow Pages, so make sure you include descriptions, pictures, and other clients’ reviews.
12. Show off customer testimonial and trust signals
The summer is a long season to work through, today, not just e-commerce but all commerce is largely conducted online, thanks to the ascendancy of inbound marketing. Testimonials and Trust signals remain vitally important to attracting website visitors, creating website trust and converting visitors who are not yet familiar with your brand. Trust signals are important to Google as well. Virtually every trust signal is a ranking factor in determining your site’s search position. That’s why SEO professionals and software use terms like “Trust Flow,” “TrustRank” and “MozTrust” to describe what they do. They know that Google is trying to determine how trustworthy your site is in the same way that potential customers are.
Strategies to Increase Sales Conclusion
If you can tap into how your customer’s behavior works at different stages in the purchasing process or lead funnel, you may be able to drive more sales with less effort. While the summer season can certainly feel like a slump for many eCommerce sellers, it shouldn’t discourage you from trying to improve and from creating new ideas to boost sales.
The strategies to increased sales tips we’ve provided should help you get started thinking about how you can leverage the power of marketing strategy.
As an online seller, Which of these cognitive sales principles have you applied to increase your product sales online?