How To Choose The Perfect Domain Name For Your Website

Choose The Perfect Domain Name For Your Website

How important do you think a domain name is? What does it take to make successful websites?

Struggling with how to choose a domain name? Picking the right and catchy domain name  is one of the most important things you’ll do for your website. In addition to defining your site, your domain name will communicate important information to both human visitors and search engine bots.

Sound familiar?

You don’t have to be stuck with a “yourblogname.company.com” website address, so for those of you that don’t know how to set this up or create one, I am going to show you how! Step by step!

The wrong name can do worse than fail to connect with customers; it can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts.

I realize that choosing unique website name idea looks daunting, but I promise it really isn’t, and once you set it up you won’t need to worry about it anymore.

After writing my “Tips for Choosing the Right Web Hosting Company” post a short while ago, I was surprised to see that some people didn’t know you could set up custom domains to make your blog your own.

What should my domain name be? or should my domain name be my name?

Here’s the truth—it’s far more important than you are guessing. Picking the right domain name is one of the most important and long-term decisions you’ll make for your business and your overall brand. Reason being, your domain name does a lot more than just being an address for your website. If your purpose is purely personal branding and does not intend to sell your website, then using your own name is fine. If your goal is to build a business and you might consider selling it in the future, using a creative name is the best approach. It communicates essential information to both your human visitors and search engine bots.

Is a long domain name bad?

It may not be a bad idea, because it will at least establish some level of trust. However, it will no longer help you rank. So if you prefer a short domain name with your brand in it vs a long URL with a keyword or two, know that you really won’t be at a disadvantage.

Do I need to buy a domain name to have a website?

To build a website you will need both a domain name and web hosting account. Buying a domain name alone only gives you right to use that particular domain name for a specific period. Once you have purchased hosting and registered your domain name, you can start building your website. Fortunately, there are a few word, tricks and strategies that you can use to better think about your domain name and pick one that hits all the right points. For instance, you can look for strong keywords or use a blog name generator to help you brainstorm and reach your final decision after some research and study.

Why is choosing a domain name such a weighty decision?

Your domain name is your business’ online (and offline) identity. While it is not the sole factor that affects your business’ online success, there are multiple reasons why you must put enough thought before choosing a domain name. Some of them include:

  • A short and unique domain name tends to be memorable—one that is likely to stick with visitors and encourage them to return to your website.
  • Your domain name can communicate to visitors (and search engines) what your business or website might be about. A good domain name example is one that communicates this basic information for you.
  • Domain names have an impact on your search engine optimization. A good,  keyword-rich domain name can help you in securing better rankings.
  • Changing your domain name in the future can be an extremely tedious and painful process. It costs money and you lose all your earned SEO juice. Not to mention it hurts your overall branding.

Names hold immense power, and this is as true for a domain name as it is for anything else. Picking a domain name, therefore, should be a careful process and one that compels you to look at every possible available option before you settle on a winner.

Think of acquiring the .com name you want as a business investment. You can check on the availability of a domain name on sites such as bluehost or dreamhost, and if the domain name is taken, you can often track down the owner of the domain name and see if they are willing to sell it.

You can securely buy any web hosting services with local payment options.

How to choose a winning domain name for your website?

Choosing a goof domain name for SEOSEO best practices for domains Make your domain name memorable. … Use broad keywords when sensible.  Avoid hyphens if possible.  Avoid non-.com top-level domains (TLDs). Favor subfolders/subdirectories over subdomains. … Don’t sweat over domain age. … Moving domains. There are times when people make blunders, and despite of grabbing a nice domain name, it ended up being funny or make more than one sense with the name.

It may make better business sense to simply pay a little attention in domain name services. Otherwise, if you are choosing a domain name it makes sense to choose something related to your niche.

Ideally, you want the business name to convey something meaningful and positive related to your business. Can people instantly get what your business is about? While meaningless names like “Google,” or “Yahoo,” have some appeal due to their catchiness, these kinds of names will cost you a lot more to brand. Google has purchased the shortest possible domain name to make it easier for Chinese users to find Google: g.cn. Interestingly, “g.com,” along with most other single-letter and single-digit domain names are reserved by the Internet Assigned Numbers Authority.

It’s indisputable that simple domains, particularly single words in the English language, are growing trickier to find, but experts don’t all see eye to eye on how to transform your company’s name into a search-friendly and memorable domain.

How to come up with a good domain name

Here are some guiding principles for picking a name that reflects and helps your brand.

  • It’s your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.
  • Make your address mobile friendly: Examples of easy, mobile-friendly domain names that come to mind are Google and Bing, respectively. They’re short, simple, and everyone knows how to spell them. Although both of these domain names hit the mark for memorable, they lose points for being an easy typo, and in Comic-Con’s case, requiring users to switch between their digital keyboards to type.
  • Simplicity
    You want people to remember your domain name and type it accurately. Complicated or uncommon words or names may be hard to remember and spell correctly.
  • Add keywords
    If you can but not a necessity add keywords that makes sense. This will boost your SEO.
  • Brand name
    Your domain name should reflect your brand, and vice versa. Brands can take time to develop, and including your unique brand name in your domain can help you stand out, gain recognition, and increase visits to your website. When creating your brand name and domain name, just be sure not to use any existing brand names or trademarks.
  • Website name
    While it may seem obvious, your domain name should be the same as your brand name, or as close to it as possible. You don’t want to confuse people who type in your domain name and get to a website with a different name.
  • Good, not perfect
    Many people get caught up trying to choose the perfect name, when that time could be spent building a great brand around a perfectly good domain name. Don’t let choosing a perfect domain hold you back from starting your business or project.

How Domain Names and Web Hosting are Related?

We are often asked by our readers to explain what is the difference between a domain name and web hosting?

Web hosting companies specialize in storing and serving websites. They offer different types of hosting plans to their customers. 

Majority of web hosting companies also offer domain registration as a service. Some of those companies offer free domain registration with new hosting accounts, free SSL certificate, and a free domain name.

This simple best three-step process will help you think in the right direction of making a careful, well thought-out selection. Now, these aren’t strict rules that you absolutely must follow. Choosing a domain name isn’t a science; it’s an art. These steps will get you thinking in the right direction and help you choose the best domain name for your website. We discussed in-depth point how to choose a good domain name and explained the process.

Step 1: Incorporate at least one keyword that represents your business

There are innumerable ways to start generating ideas for your domain name. For one, you can simply base your website’s domain name on your own name or your business’ name. However, a key ingredient of a good domain name is a strong and relevant keyword.

Now you may wonder how will you build a strong brand without including its name in the domain name, which is fair. For successful, long-term branding the name of the brand must be everywhere as it helps in brand recall. This where domain extensions come into play.

Over the last couple of years, the Internet space has expanded significantly giving birth to new, industry-specific domain side from the popular ones, you can pick the one that suits your line of business extensions or your targetted area such as .store.edu.design.photography
.tech, .site, .online, .space, .fun, etc. This allows you to incorporate the key ingredient in your domain name recipe. You could also target or include your neighborhood, city or country in your domain so local customers can quickly see where you are.

Using keywords in your domain name is important for the same reasons as using them in your content is. Keyword-rich domain names fit perfectly on the anchor text giving you better SEO rankings over time and helping your site rank higher in search engine results. Moreover, an industry-specific domain name helps potential visitors get an idea of your site’s niche.

Step 2: Use a domain name generator to look for viable options

Choosing a domain name for your personal website. For example using a domain name generator lets you search thousands of domain names for free in the blink of an eye, filter and prioritize the results you want to see, and even inspire you with new ideas. Domain name generator free tool automatically search for your defined keywords to find hundreds of clever domain name ideas.

Bluehost artificial intelligence algorithm combines common words, random words, prefixes, suffixes, and the search keywords to make domain name suggestions that are suitable for your needs. You can register domain names straight from the tool.

The suggestion tool will check for availability and offer up quality domain suggestions based on your initial search. The available domain name suggestions will come up

Once you have a few ideas, or keywords, put them in a domain name generator and let it help you brainstorm ideas for your winning domain name. A lot of domain name generators suggest names that are already taken so, try and be careful about that.

Using a name generator that gives you options that are available can not only help you brainstorm but also help you understand whether the options you’re looking at are available or not.

All you need to do is enter all the relevant keywords into the search box. For instance, let’s assume you are starting a blog on how to build a successful eCommerce website. For your keywords, you have settled on “eCommerce help”. Put these keywords in the search bar and browse through the results.

Step 3: Select your domain name based on simple criteria

If you are at this step, then you probably have a list of prospective domain names and are ready to shortlist a few for final screening. This process is more subjective in nature—after all, it is important you love the domain name you are choosing, by making it simple and catchy.

So, how do I create a catchy domain name? A good website would attract loads of viewers every day, but a catchy website would do even better if they contain good content like a good website.

Here are five tips to help you create a memorable .com domain name

  • Try a catchy phase
  • Make your domain name a call to action
  • Try a longer domain name
  • Use a modifier
  • Use a domain name suggestion tool

The internet is a funny but simple place; once you know what to do, you would not have to struggle as much. And what you would want to do first is to get a simple and catchy name. This would give you a strong boost and improve the traffic on your website.

However, to ensure you make the right choice, there are some simple criteria that can help you make the decision.

Pick a domain name that is:

  • Short and simple – long, confusing, and clunky names are difficult to remember and easier to mistype. www.johnsmith.site is easier to remember than www.johnsmithspersonalwebsite.site.
  • Unique and memorable – the more creative your domain name, the more memorable it will be. However, it must still be clear and concise.
  • Voice search friendly – always avoid hyphens and numbers because they are confusing when spoken aloud. If your user were to say your name to Alexa or Siri, would he be able to say it easily without any difficulties? That’s a test you should do before selecting your domain name.

Can a domain name be protected as a trademark?

If you choose a domain name that conflicts with any one of the millions of commercial names that already exist, you risk losing it. And if you’ve put money and sweat into marketing your website and then are forced to give the domain name up, your Web-based business is likely to suffer a damaging, if not fatal, blow.

Interpreting how trademark law applies to domain name disputes is best understood by analyzing cases in different categories of disputes.

I.  Cybersquatting

Cases of cybersquatting often cause the most concern to trademark holders and have been the subject of the majority of litigated disputes.  There is no single accepted definition of cybersquatting.  Generally, however, if someone who lacks a legitimate claim registers a domain name with the intent to sell the name, prevent the trademark holder from gaining access to the name, or divert traffic, this activity will be considered cybersquatting.  A close corollary to cybersquatting is typosquatting – where the domain name registrant registers a variant of a famous trademark.

2. Reverse Domain Name Hijacking

Reverse domain name hijacking occurs when the trademark holder attempts to get a domain name from a party where the party has a legitimate competing claim and there is no question of infringement or dilution.

In several instances, it can be argued that a domain name performs similar functions as a trademark. While the trademark is a mark that customers can use to identify a brand or a product, the domain name serves as an identifier and draws visitors from any part of the world to the company’s website.

The rules for understanding whether a legal conflict exists comes from trademark law. It is important that you protect your domain name by registering it with a Second Level Name that is closely related to your brand.

Conclusion

Choosing a domain name for your website can seem intimidating at first. After all, it is an extremely important decision—one that will affect the future of your business and overall brand building. However, you will find that a little research and the right tools can help make this process a lot easier.

If you are starting a blog for the first time, then you may find our ultimate guide on how to start a WordPress blog helpful because it walks you through everything step by step.

If you enjoyed this article, then you’ll love to choose from a list of cheap WordPress hosting platform to get started.

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