16 Free Tools for Designing High Converting Landing Pages (Contest Landing Pages)

Landing page builder software is essential for any marketer looking to acquire leads on the internet.

Having the ability to rapidly create custom landing pages with forms, images and funnels is really game-changing.

If you don’t have much technical experience, these free tools for designing high converting landing pages will help you design good page.

Looking to take your contests to the next level? Then you gotta do more than just add your logo and change the default text. Your contest should reflect your brand. To do this, you’ll need images, fonts and a color scheme that complement your style guidelines.

What are Landing pages and why are they important?

Landing pages help businesses create effective marketing strategies to promote products and services. A landing page is an important part of the design development process and aims to entice visitors and drive them further down the conversion funnel. Landing page design needs to be flawless, and that’s what we’re going to talk about in this article.

Free Tools for Designing High Converting Landing Pages

There are many tools that allow you to use templates and to edit in whatever messages you’d like. Instead of spending hours creating a landing page, you can create a great one in minutes.

The following tools are ones that can help you do just that.

Images

Unless you have an in-house photographer who takes pictures of every possible marketing situation, stock images are essential to creating online marketing campaigns. However, just grabbing images from Google Image Search is a big no-no. Instead, we recommend checking out the following photo libraries.

high converting Landing Pages

Pixabay

Specifically, on this website, you can find over 1,000,000 different photos, illustrations, and videos. And all this in unlimited amounts because it also works under a CC0 license.

With intuitive navigation and the possibility of advanced search, you’ll easily find your way in this endless forest of graphic elements. The main search box offers you the ability to search for your ideal photo based on factors such as media type, color orientation, and dimensions. It’s an extremely useful tool, which is easy to navigate. This can be important if you have short deadlines and you need a specific photo or video.

In fact, we like it so much that we have a built-in Pixabay integration. When you’re in the Image Selector, just click “pixabay” to use it.

iStock

iStock has a wealth of photos, illustrations and videos for customers to use royalty-free. While it’s not free, the price is pretty affordable, even for people who only need images every once in a while.

Shutterstock

Shutterstock’s library is FULL of high-quality images for every marketing need. However, it can be a bit pricy.

Unsplash

Unsplash is the fastest growing library of over 900k+ free, quality, high-definition, license-free photos in the world. Every photo on Unsplash is free to use, for both personal and commercial use. No payments and no license subscriptions required.

Unsplash makes the experience of finding quality, usable photography easier, faster, and better than ever, which is why it’s trusted by the world’s best product teams and products for creators.

This is another very good and varied source for free photos. What practically catches the eye as soon as you open this website is that the photos are at a very high level in terms of style and quality. This shouldn’t come as a surprise because all photos are carefully selected from various free photo platforms so that users get the best of the best.

Fonts

Unless you have an in-house photographer who takes pictures of every possible marketing situation, stock images are essential to creating online marketing campaigns. However, just grabbing images from Google Image Search is a big no-no. Instead, our team recommends checking out the following photo libraries.

Landing Pages design

The font you choose can say a lot about your brand. If your style guide calls for a specific font or the websafe fonts ShortStack provides just don’t “speak” to you, then a custom font might be needed. Below are the best places to grab ShortStack-approved fonts.

Adobe Fonts (formerly TypeKit)

If you have access to a paid Adobe account, then Adobe Fonts is great. They have a MASSIVE list of high-quality fonts to choose from — you’ll feel like a kid in a candy store.

Google Fonts

Unlike Adobe Fonts, Google Fonts is 100% free. Their fonts are easy to implement in your online projects, and their platform makes it easy to see what the fonts actually look like.

Colors

Unless you have an in-house photographer who takes pictures of every possible marketing situation, stock images are essential to creating online marketing campaigns. However, just grabbing images from Google Image Search is a big no-no. Instead, our team recommends checking out the following photo libraries.

Landing Pages

Sure, you might know which colors complement each other, but creating an entire color scheme for your campaign can be a bit of a challenge. ShortStack does have some built-in themes to choose from, but folks who what to create their own color palette may find the following resources useful.

COLOURlovers

For color palette inspiration, we “love” COLOURlovers! Designers post palettes for people to check out. If you find one you like, the HEX and RGB values are right there.

Adobe Color

A free tool from Adobe, Adobe Color helps you to create color combinations that make your landing pages look polished. You can see the HEX and RGB values for each color in your palette, which makes applying them to your ShortStack Style Panel swatches a breeze.

Design and Editing

Unless you have an in-house photographer who takes pictures of every possible marketing situation, stock images are essential to creating online marketing campaigns. However, just grabbing images from Google Image Search is a big no-no. Instead, our team recommends checking out the following photo libraries.

Free tools for landing pages

Some of us (“us” is me) aren’t the best at Photoshop. The following platforms allow design amateurs like me to design graphics that create simple graphics that can be used on landing pages or social media posts.

PicMonkey

PicMonkey specializes in helping marketers create social media images, but their tools can also be used for other design purposes. Their design tools come with a ton of templates, built-in vector graphics, lots of font options and more. While it isn’t free, their pricing is certainly affordable.

Canva

Canva is a browser-based design tool that makes it easy for non-designers to create great images. There’s also a handy mobile app!

Canva has thousands of free Facebook Cover templates that are professionally designed and ready to be customized with a few clicks. They’re already the right dimensions, so you can be sure to get a pixel-perfect design every time.

Photopea

Photopea is an alternative to Adobe Photoshop. It is a web-based raster and vector graphics editor used for image editing, making illustrations, web design, or converting between different image formats. It is compatible with multiple web browsers, including Opera, Edge, Chrome, and Firefox. This web-based software is compatible with Photoshop’s PSD as well as JPEG, PNG, DNG, GIF, SVG, PDF, and other image file formats. 

Google Sites

Google Sites is a speedy option for creating a simple lead generation landing page.

Adding a form to a Google Site is a little unwieldy, but it’s not impossible. You first need to create your form separately using Google Forms, at which point you can select it from the list in the Google Sites editor. Once added, the form will automatically match the style of your landing page, and you can drag it (along with other content blocks) around the page to adjust the layout.

Since the designer is tightly integrated with other Google products, you can also collaborate on your landing page designs with other Google users and quickly embed spreadsheets, calendars, maps, and other design elements.

Over to You

What tools you use for designing contest landing page you use will depend entirely on what you hope to achieve from it, your audience, and their position in the buyer’s journey.

Take your pick of the above almost free landing pages, grab some landing page templates from your favorite landing page provider, and add in your content. And as always, make sure to test your pages for best results.

Don’t think there are only 12 good free tools for designing landing pages either. If you know of any others that you’ve used in the past and have loved, leave a comment below so that other readers can also benefit from them.

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