The smallest of details matter in SEO. One factor that is very often forgotten and neglected is the choice of a web host. A lot of people rarely put any effort into making sure they are choosing the right host for their site.


The type of host can have a huge and significant impact on your site’s ranking. Your web host can either support the success of your web site or damage it and pull its ranking.


Below are some of the ways that your host can affect seo optimization and, furthermore, your site’s ranking.



  1. Site Speed


There are a lot of factors that affect SEO but one, in particular, is slowly creeping up and dominating everything else. I’m talking about site speed. Speed is becoming attributed to user experience. The faster your pages load, the more likely users are going to stick around and explore your site. This in turn will affect your bounce rate, decreasing it significantly. The longer people stay on your site the more search engines like Google will favor it over others.


Site speed is also affected by several factors including the design, the number of elements, and how optimized the site is. Your site host also affects your site page. A host that is efficient and well-optimized can give more processing power to websites giving their speed the much-needed boost.


  1. Data Loss


Not a lot of site owners like to think about it, but it can happen. And when it does it could have a devastating effect on their business. I’m talking about data loss. It could be because of hackers, the catastrophe at a data center location, or accidental data loss on your site.


Businesses, especially those that rely on the internet, should think about a backup system should the unthinkable happen. A lot of website hosts have a backup system in place, although not all. Make sure yours have one to guarantee your site operation is protected.



  1. Server Uptime


The way to estimate a system’s reliability is through the amount of time your website can run without crashing or needing to be rebooted. This is often referred to as uptime.  There is no server that offers a 100% uptime guarantee, but there are a few that are pretty close. In order to stay competitive in your market, it’s crucial that you pay attention to your host’s server uptime.


Every time your site goes offline or reboots, you lose users and potential leads. If users are looking for information and they come across a 404 page, it can be annoying and lead them to opt out of the page. It is imperative that your host is responsive and dynamic enough to keep downtime to the minimum.



  1. SSL Certification


One huge factor that significantly affects SEO is SSL certification. The increasing cases of fraud make trust and security that much more important for operating online. The last thing you want for your site is to be labeled a “potential risk.” If users don’t trust you, search engines also don’t trust you and will prefer other more trustworthy sites than yours. Installing an SSL certificate encrypts the connection between browser and server leading to more secure exchange of information.



  1. Reliable Server


The location of your host’s server affects the performance of your site. The closer its location is to your users, the better the speed and performance of your website. All these affect your site’s ranking.


Sites using cloud hosting don’t have to worry about this too much but those relying on a shared or dedicated server; have to consider the physical location of their server as a top priority if they want to improve their SEO.


Choosing a web host with several servers scattered all over the world ensures that your audience is never too far away from one and thus ensures a reliable and high performing connection to your site.



These are only the top reasons that your web host can affect your SEO. Other ways include the proper caching of your site, enough disc space, and many more. You need to examine these to choose the right host for your website.

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