It is no secret that the current search engine algorithms are favoring sites with SEO. This means that your website needs to be optimized for visitors. The more traffic your site gets, the more chances you can attract potential clients and customers.
Whether you have a new blog site or already have a complex business website, traffic is vital to your success – a stream of visitors that engage with the content you’ve created. SEO is important for any business to make sure people can find it. It can be hard to know where to start though, especially if you’re unfamiliar with the world of web development.
Getting your website searchable may take a lot of time, but I’ve gathered some tips to help you improve your site. You should note these down.
1. Make a user-friendly URL
First of all, even if your website’s URL structure might not be the absolute priority (though it is worth considering), it is still very important. When it comes to SEO, you want to make your website as easy and fast as possible.
Your audience and search engines need to be able to read your URL since both are reading them to understand what the page is about. Search engines are also readers, which means they will recognize what the URL is about by reading it.
To make your website more accessible, you should avoid using dynamically generated URLs and customize them instead. That way, viewers will be able to fully understand the context of your content and links. To do this, simplify the URLs on your site: instead of having https://www.yourpage.com?q=1&s=2&l=3, you would want to streamline something like this https://www.yourpage.com/blog/marketing
2. Make your website mobile compatible
To create the best user experience for your clients, you should not only consider landing page design, color palettes to use, and the general aesthetic of your website. You should also check if the site is easily accessible on all types of devices. If not, it will directly affect the conversion rate of your business. A website not viewable on all browsers will cause visitors to exit without purchasing any products or using any of the services.
There are many ways to ensure that your website is mobile-friendly. You can use Google’s Mobile-Friendly Test Tool to see which of your pages need improvement. You can also use this tool to inform you if any of your site’s content is not mobile-friendly. There are many other tools out there, so be sure to do your research before deciding on which one would best suit you.
3. Have a good website structure
This is one of the more important points on the list, as a good structure will help make it easier for you to categorize your content and make it easier to place keywords in the title tag and meta descriptions. This makes a lot of sense because if you don’t want to research your keywords, your site doesn’t get seen as well.
To get the best keywords for your site make sure to use multiple keywords in your title tags, make use of hyphens for subject lines, and keep your headings and headers consistent. I suggest using the HTML headings and headers as they are a good indicator of the main content and are mainly used for SEO.
4. Use keywords for better SEO
When you include keywords in your content, your site will be more likely to rank highly in a search engine. Some keywords you should consider include those that relate to your business or product or the keywords that your audience is searching for. The idea is to target the most relevant keywords for your website.
Analyze your content for helpful, actionable, and unique keywords. If you need to find out what keyword phrases are popular for your brand name, simply search the phrase on Google or another search engine. After doing so, pick out a phrase you feel most comfortable with and create content for it.
5. Internal linking
Internal links are usually provided by connecting the pages of your site to provide a navigable architecture. They help search engines “crawl” through your website, which helps them index every page and makes sure they rank for specific keywords.
One way to structure a website is like a pyramid (with the homepage at the top). This structure allows a site’s link equity to flow throughout the entire site. This is helpful because it helps with ranking power and ensures any given page can be found from the homepage.
Moreover, internal linking is an important facet of SEO and good UX design. When you provide your readers with additional reading options, they will be more likely to stay on your site and browse through other top-notch content that you have to offer.
6. External linking
When you connect your website to the business of another website, it is known as an external linking similarly, if another website links to you. Some SEO professionals believe external linking is one of the most important factors in ranking on search engines. While this is one of the SEO myths, external links only account for a comparatively small fraction of a site’s overall ranking power but contribute to your website’s popularity. The Google algorithm counts hyperlinks as votes for popularity, therefore pages that have the most links pointing towards them are considered the most popular and relevant website.
7. Optimize images
Optimizing images on your website is not just a way to make your site look better. It’s also an essential component of improving your site’s SEO. Images provide additional content for search engines, which can increase the number of clicks from a search engine result page. In addition, using the ALT text on your image is a simple way to further improve the website’s ranking.
ALT text is a short sentence that appears on a web page if the image cannot be displayed. This text allows for the web page to still have some content even if the image is not viewable. To help your website rank higher in search engines, it’s important to make sure you have ALT text on all of your images.
8. Use a reputable web host
You want to make sure that your site has the latest website security and does not get penalized by the search engines. The web host you choose is crucial in ensuring this does not happen, so it is a good idea to use a reputable one. It is also worth knowing that some web hosts charge a small fee for this service, but can save you the hassle of managing your website yourself.
9. Check for loading speed
The average loading time for your website should be 3 seconds, no one has the patience to wait more than 6-10 seconds for it to load completely. Slow loading speed on your website can lead to more people bouncing and hence decreasing the chance of them returning to visit your site. This in turn will impact your search engine ranking.
You can check your site’s speed using browser extensions or desktop programs. When checking your site’s speed it is important to know what you can do if it is too slow. If it is running slowly, try optimizing images or minimizing the number of plugins.
10. Update content regularly
Your content is the bread and butter of your website. The Google webmaster guidelines outline that you should add quality content, relevant and useful for the niche of your website, and ensure that it is fresh. The first thing you can do is write regular articles and blog posts on trending topics in your niche. Update the quality of your content and use relevant keywords.
To ensure your website ranks well in the search engine results pages (SERPs) and your website is found, you need to get your content placed correctly. Ideally, you should include keywords in your article title and title tags, but more importantly in each piece of content. If the keywords aren’t there it won’t be indexed by web crawlers.